BDR design’s pre-show experience introduces
Race for Atlantis, the first attraction in the world
to combine the IMAX hemispherical dome film
experience with 3-D cinematography and motionbased seating.
This new attraction provides a major anchor to the
latest expansion of the forum shops at Caesar’s
palace.
Challenged by a physical layout which meant
moving guests more than 500 feet from the mall
and up three stories to reach the main theater,
BDR design group integrated the entry, ticketing
and queue experience into a seamless adventure
inspired by the lost continent of Atlantis.